发布活动
2015年5月15日 18:30 ~ 2015年5月15日 22:00|(上海静安)康定路359号4楼(近陕西北路)成功设计总部

A Special Date with Wikipedia -- Founder Dating For Marketing(维基百科团队做客谈NPO如何做市场)

On May 15th, we will host Founder Dating For Marketing Season 3, with a special guest joinning this time--  the global fundraising team of Wikipedia. They are going to reveal the "secret" about how Wikipedia could raise mega fund purely from donation, using the "Big Data" of it users and make corresponding marketing strategies, which includes gathering data multi-dimensionally, analyzing data comprehensively, and making decisions properly.

本周五5月15日晚,爱合伙将会与一位特殊的合作伙伴一同举办第三季Founder Dating For Marketing即创业速配会市场合伙人专场。如何利用大数据一直是互联网业的热点也是难题。在这次特别活动里,就让我们一起来看看在这条路上的先行者的经验——Wikipedia数据驱动的全球众筹战略。维基百科的市场团队将会分享如何利用用户大数据制定营销战略。其中包括,应从哪些维度采集数据、如何分析数据、如何将数据转化成策略。

未命名_meitu_0.jpg

Wikipedia is one of top ten websites in the world - with 450 million unique visitors each month. As a nonprofit - Wikipedia relies on online donations from readers worldwide. Wikimedia raises $60 millionper year by asking readers to donate online. With a user base equal to the population of some large countries, it's a massive data-driven operation. 

维基百科是全球排名前十的互联网站点,每月有4.5亿不同的访客。作为一个非赢利组织,维基百科依靠来自全球的读者线上捐款以维持网站。通过向读者发出线上捐款的请求,维基百科每年能筹得六千万美金。作为一个拥有等同于一个大国国民总数的用户基数的网站,维基的众筹可以说是大量依靠用户数据来驱动。


They go over how data is used to drive their fundraising strategy. By creating different campaigns tailored to each region, and optimizing messaging and user experience, Wikipedia increase revenue each year. They would like to learn some new ideas on how to better serve the Chinese readership, and increase the Chinese online donor base.

在此次活动中,维基百科会回顾并分享数据是如何驱动他们的众筹战略的。通过为各不同地域定制不同的推广活动,并且使得通知信息与用户体验最优化,维基每年都在提高收入。同时,维基也希望能在此次活动中学习到如何更好地维护中国读者关系,并提高在中国区的在线捐款数。


Information 活动信息:

Time 时间安排: May 15th Friday 515日星期五 18:30-22:00

Venue 活动地址: 4th Floor 359 Kangdin Lu(Shanxi Bei Lu) Successful Design HQ静安区康定路3594楼(近陕西北路)成功设计总部

Theme 分享主题: Wikipedia global fundraising campaigns 维基百科的全球众筹活动

Fee 活动费用: 60RMB(rsvp) /100RMB(at door)

Agenda 日程安排:

18:30-19:00 Registration 登记入场

19:00-19:30 One-liner self-intro 热身自我介绍

19:30-20:30 Presentation by speakers(Wikipedia) 来自维基百科的主讲人发表演讲

20:30-21:00 Pitches by Entrepreneurs 创业者项目分享

21:00-22:00 Discussion and Speed Dating 自由“速配”与讨论时间


》他们也在这里!In one event you will meet!



Megan Hernandez

Director of Online Fundraising, Wikimedia Foundation

Megan joined the Wikimedia Foundation in November 2009.Megan has worked with the American Cancer Society and spent time as a volunteer coordinator at Mundo de Niños children's shelter in Peru.

Megan HernandezWikimedia基金的在线众筹主管,她于200911月加入了Wikimedia基金Megan曾在美国癌症协会工作,并在祕鲁的Mundo de Niños儿童保护机构担任志愿者协调员。


Zack Exley

Zack Exley is a political and technology consultant, previously employed as the Chief Revenue Officer at the Wikimedia Foundation. Before that he worked at ThoughtWorks, a global IT consultancy. Heis also the co-founder and former president of the New Organizing Institute, aprogressive political technology training organization.

Zack Exley曾任Wikimedia基金CRO(首席财务官),目前是政治与技术顾问。在此之前,他曾在一家全球的IT咨询公司ThoughtWorks就职。同时,他也是New Organizing Institute的共同创始人和前主席。



Jessica Robell

Global Campaign Manager, Wikimedia Foundation

Jessica Robell was formally the GlobalFundraising Coordinator at the Wikimedia Foundation. Previously she has workedas Marketing and Business Development Manger for Ralph Lauren, and as Project Manager of Scandinavian Masters of the PGA European Tour.

Jessica RobellWikimedia基金的全球活动经理,担任全球性的筹款事项协调。之前她曾在Ralph Lauren任市场营销和业务开发经理,也曾是欧洲高尔夫球巡回赛中斯堪的那维亚大师赛的项目经理。




Yuchen(YC) Zhang is an entrepreneur and people connector who travels around the world and builds startup networks in different regions. He also holds a doctorate title in Engineering. Having spent the last decade of his life in the Netherlands and Silicon Valley, YC managed to bring the western entrepreneurial mindset and knowledge to Shanghai,and mixthat decently with the local scene. 

章宇辰(YC:软件工程博士,曾担任飞利浦研发软件设计师和创新项目经理。期间主导开发过多个百万欧元级的新产品研发项目。创业后在荷兰创办QY Technology,活跃于欧洲和美国各大创业创新圈,包括阿姆斯特丹,伦敦,柏林和旧金山。 



Founder Dating is community targeting athelping entrepreneurs find cofounders and key partners.

主办方爱合伙:再造中国合伙人。这是一个帮助创业者找合伙人和合作伙伴的垂直社区。




Successful Design has spent the last 8 years raising the profile of design in China. The Successful Design Awards have become a crucial event for firms and design studios looking to showcase their design and innovation prowess to both Chinese and Global audience.

成功设计平台:以成人达己,变革中国为使命,彰显设计的商业价值和社会价值的开放式独立平台。


》支持单位

WeChat_1430383276.jpeg

活动行针对大中华区急速增长的中小型活动市场,提供包括报名、在线支付、电子票务和客户管理功能的一站式活动解决方案,每月协助超过五千档活动接受来自全世界的报名与购票、并建立安全的票房营销数据库。得益于优秀的平台设计、细致的服务文化与对安全和隐私的一贯坚持,活动行贏得对隐私与安全格式重視的主办单位。今天,活动行已是全球最大中文活动平台。



》往期回顾 Previous Event

Last Thursday night, we hosted Founder Dating For Design Season 2 at at the HQ of Successful Design. Speaker Maciej gave us a excellent speech about the power and value of Design in business context. Almost 50 designers and entrepreneurs attended the salon with full pasion.

上周四,我们在成功设计平台举办了第二季Founder Dating For Design。主讲人Maciej为我们带来了非常棒的分享,主题是关于在商业背景下设计的力量和价值。现场有近五十名来自不同国籍的满怀着热情的设计师和创业者参与了此次活动。




)

活动票种

票种名称 售票时间 票种说明 票价(元) 张数 报名/购票
退款说明

不接受退款

由于本活动各项资源需提前采购,一经售出不接受退款,请确认后购买。
No refunding 不接受退款
活动主办方说明:No refunding 不接受退款。

主办方

爱合伙

爱合伙是一个帮助创业者找合伙人和合作伙伴的创业社群。加入我们的社区,请访问www.aihehuo.com Founder Dating is community targeting at helping entrepreneurs find cofounders and key partners.

活动地点

最近参与

参与讨论

全部讨论...


还木有人评论,赶快抢个沙发!
)
十大精选品牌活动 活动er必备! 广告 关闭
打开
发布需求
二维码
意见反馈